First Global Movie Partnership

A week before Ang Lee’s film “Life of PI” opened in theaters, Diners Club International® hosted an exclusive employee screening. We partnered with Twentieth Century FOX for the promotion of the movie globally, with 23 countries participating from all regions of the world. For Diners Club®, the Life of Pi movie was the perfect fit since it chronicles Pi’s inspirational journey, just like the Belong campaign celebrates the cardmember journey.

We hosted an event welcoming over 300 Diners Club and Discover employees in Chicago. A reception was held prior to the viewing where guests enjoyed great music and conversation.

The private screening was the perfect opportunity to celebrate Diners Club International’s first global partnership and share with employees what it means to Belong. After the movie, employees were presented with Diners Club branded shirts, as well as beautiful Life of Pi notebooks. The event went off seamlessly and chatter among employees can still be heard in meetings and throughout.

The Diners Club Team at the Life of Pi Private Screening

The entire process started with one franchisee in Ecuador, received the enthusiastic endorsement of the franchises on the Marketing Advisory Board, and was ultimately executed by DCI’s Sr. Marketing Manager, Olga Londono, with extensive support by teams across DCI and the franchise network. This effort demonstrates how by working together we can successfully leverage our network with world-class partners like Twentieth Century Fox.

Be sure to join us on our other Diners Club Social channels at Facebook, Twitter, LinkedIn, Instagram and YouTube for all the latest news, event and clubmembers updates. Let your journey begin and ignite your wanderlust for life. Explore. Embark. Belong.


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