Diners Club International Pro-Am Classic: A Golf Oasis in the Desert

Diners Club International Pro-Am Classic 2013

Diners Club International Pro-Am Classic 2013

Diners Club International® franchises and clubmembers from around the world converged in Abu Dhabi from November 17-21, 2013 for the 22nd Annual Diners Club International Pro-Am Classic. The location couldn’t be more idyllic for tournament participants: a true oasis in the desert at the Westin Abu Dhabi Golf Resort & Spa.  The players had a chance to compete on two world-class golf courses, the Abu Dhabi Golf Club and the Yas Links golf course.

The tournament included 17 four-person teams representing 12 Diners Club franchises, with each team comprised of one professional golfer and three amateurs. The amateurs, who must be Diners Club Members, were selected from the winning teams at participating local franchise tournaments.

Participating franchises also had the opportunity to get their clubmembers excited about competing in a global tournament played on two world-class golf courses and about being proud representatives of Diners Club.

By offering a unique experience to valued clubmembers, including the chance to interact with the community of Diners Club golfers from around the world, our partners promote loyalty and engagement. For our franchises, participating in the golf programs makes good business sense. For example, our South Africa franchise reported a 40% increase in card spend on average among customers who have participated in the tournament.

Participating Diners Club franchise teams this year included: Austria, Colombia, Croatia Evens, Croatia Odds, Ecuador, Germany Evens, Germany Odds, Poland, Serbia Evens, Serbia Odds, Slovenia Evens, Slovenia Odds, South Africa Evens, South Africa Odds, Switzerland, United Arab Emirates, United States.

So while the headline on the final day of competition was “Team South Africa Wins!” all participants were winners as each amateur participant earned an all-expenses paid trip to the final Pro-Am event.

A big congratulations to the Winners Circle, and thanks to all participants and spectators for making it a remarkable event!

Diners Club International Pro-Am Classic 2013 Winners Circle

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