Diners Club Cards Launched in Bangladesh

May 14, 2014 marked a special day for Diners Club International® – the launch of our new franchise in Bangladesh: Eastern Bank Limited (EBL).

This is the first time Diners Club has entered the Bangladesh market, one of the top 5 key emerging economies in 2014, and a GDP growth rate forecasted at 6.1% in 2015.

EBL is a highly regarded name in the banking and financial services sector, not just locally but also across the South Asia and Asia Pacific regions, having recently been named the “Best Retail Bank in Bangladesh” by The Asian Banker two years in a row. EBL is known for its innovation and progressive business style, introducing new products and services to Bangladeshis on a regular basis.

The launch event at the Westin Dhaka was well-attended by senior management of EBL, including Deputy Managing Director of EBL Hassan O. Rashid, as well as members of the press and electronic media.

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(left to right): Sachin Khandelwal, Diners Club deputy regional manager for South Asia; Rasel Hasan, head of cards, EBL; Hassan O. Rashid, acting managing director of EBL; John McCann, Diners Club regional managing director for Asia Pacific; Subhrajit Basu, Diners Club regional manager for South Asia; and Nazeem A Choudhury, EBL consumer banking head.

The “Diners Club Ultima™” and “Diners Club Primera™” are the two consumer credit card products that EBL will offer. These products will target the fast-growing, aspiring affluent and affluent consumer segments of Bangladesh with a comprehensive benefits platform covering dining, travel and entertainment.

For instance, EBL Diners Clubmembers will have access to the Diners Club Airport Lounge Program, which offers access to more than 500 lounges worldwide, and complimentary access to the Sky Lounge facilities at Hazrat Shahjalal International Airport. Additionally, clubmembers will be privy to instant global recognition reflecting their status and preferences through a dedicated and elite concierge program – EBL Diners Club Concierge.

EBL also announced their flagship program at the event, “EBL Diners Club Bangladesh Finest Restaurants” by which EBL and Diners Club will jointly declare the top restaurants in Bangladesh through a local panel and popular voting.

Diners Club International is excited about the new prospects ahead with EBL and welcomes our new clubmembers in Bangladesh!

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