Diners Club Nordic’s Food Trucks Bring Haute Cuisine to the Streets

diners club nordic street food truck mathias dahlgren

Lunch hour for thousands of Scandinavians got a lot more interesting in August and September, thanks to Diners Club International®. Diners Club Nordic recruited four local top chefs, one from each Nordic country, and set them to work making gourmet lunches to sell from the Diners Club food truck during a four-city promotional period.

Participating chefs and restaurants included:

♦  Henri Alen of Muru (August 26-30 in Helsinki)

♦  Mathias Dahlgren of Mathias Dahlgren (September 2-6 in Stockholm)

♦  Victor Wågman and Samuel Nutter of Bror (September 9-13 in Copenhagen)

♦  Even Ramsvik of Ylajali, a Diners Club® World’s 50 Best Academy – Global Selection restaurant (September 16-20 in Oslo)

Diners Club Nordic had been looking for a non-traditional way to get brand recognition and give clubmembers an unexpected extra value. We also wanted to leverage the increased focus on fine dining that Diners Club has achieved through initiatives such as the Privileges® Dining Collection and The World’s 50 Best Restaurants sponsorship.

Our local agency suggested Diners Club host a food truck promotion to capitalize on the increasingly trendy street food concept, and we loved the idea of the clash between fine dining and street food. Because of the modest budget for this project, creating a buzz via public relations and social media was important for maximum impact.

And create a buzz we did! All 1,100 lunches in Helsinki, Stockholm and Oslo sold out (with Copenhagen coming close). The Diners Club Nordic website also saw large spikes in traffic, plus we received a sizable uptick in followers and engagement on our social channels.

Whether upgrading your lunch hour or providing upgrades at hotels and access to VIP airport lounges, Diners Club International is there offering clubmembers access to unique travel and dining rewards and experiences.

Be sure to join us on our other Diners Club Social channels at Facebook, Twitter, LinkedIn, Instagram and YouTubefor all the latest news, event and clubmembers updates. Let your journey begin and ignite your wanderlust for life. Explore. Embark. Belong.


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