Introducing the New Diners Club International Global Brand Campaign

The new Diners Club International® global advertising campaign, Belong II, has arrived. Our new campaign ushers in an updated logo, powerful new visuals, and a celebration of the brand’s more than 60 years as a leading credit card and electronic payment services company.

Belong II equips Diners Club franchises to promote their distinctive benefits on a local level, complemented by compelling, globally consistent creative assets. Diners Club franchises will be rolling out the campaign in a staggered, methodical and results-oriented fashion, with fully integrated campaigns already launched in Japan and South Africa and several more on the way in 2015. Watch one of our new TV spots below to get a taste of the campaign:

The evocative campaign imagery was shot on location in the United Kingdom, the Maldives and Dubai by famed photographer Christopher Wilson. The new advertising campaign is brought to life through print, television, radio, out-of-home and online advertisements.

belong II diners club international

For more of the Belong II campaign, stay tuned to Diners Club on Facebook, Twitter, LinkedIn and be sure to follow our newly launched Instagram account.