Diners Club Japan Hosts 2nd Annual Italian Restaurant Week

italian restaurant week japan

Diners Club International® Clubmembers in Japan received a molto delizioso treat in October and November during the second annual Italian Restaurant Week. During the Restaurant Week period—which actually spanned the course of two weeks—210 Italian restaurants throughout Japan served customized, authentic Italian menus to thousands of diners.

As the official sponsor of Italian Restaurant Week, Diners Club Japan offered cardmembers both a pre-registration period, allowing them to make reservations a week before the general public, and a complimentary welcome drink at the participating restaurants.

One of the key objectives of Italian Restaurant Week is to let Japanese consumers experience and understand genuine Italian cuisine beyond standards like pasta and pizza. As a base rule, each chef is required to use a DOP (Denominazione di Origine Protetta)—or verifiably Italian—product in at least one of the dishes on the restaurant week menu.

A press conference held at the Italian Embassy in Tokyo kicked off Italian Restaurant Week 2014 and attracted more than 100 reporters. The event was followed by an exclusive dinner at Bulgari Il Ristorante in Tokyo for 60 VIPs including actors, writers, and reporters, where one of the foremost experts on wine in Italy, Professor Attilio Scienza, flew in to hold a discussion with one of the most well-known Italian food and wine consultants in Japan, Isao Miyajima-san.

Diners Club Japan also hosts a French Restaurant Week each fall aimed at increasing Japanese diners’ access to the flavors of authentic French cuisine. Stay tuned to the Diners Club Japan Facebook page for updates about these events in 2015.